Curated Scale Meets In-Store Excellence.
How Synaxus collaborations integrate exclusive, high-velocity items into Costco's curated catalog, driving faster sell-through rates through strategic in-store marketing and personalized member engagement.
Performance Snapshot
Challenge
Costco needed to integrate exclusive, high-velocity D2C products into its curated catalog while maintaining quality standards and driving faster sell-through rates through effective in-store marketing.
Strategy
Synaxus serves as the in-store marketing team for D2C brands at Costco, integrating exclusive, high-velocity items into Costco's curated catalog, leveraging data-driven insights to optimize product placement, demonstrations, and personalized member engagement for maximum impact.
Results
Costco closed fiscal 2024 with $250 billion in total net sales, a 5% year-over-year increase, driven by exceptional member engagement. Synaxus-aligned products achieved faster sell-through rates through strategic in-store marketing and face-to-face engagement.
"Synaxus partnerships accelerated our in-store growth while maintaining the curated quality our members expect."
Costco E-commerce Leadership, FY2024
Impact Metrics
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