Stronger Membership. Smarter Connections.
How Synaxus helped BJ's Wholesale Club and its D2C brand partners connect with over 8 million members through in-store marketing excellence and face-to-face engagement.
Performance Snapshot
Challenge
BJ's needed a way to modernize D2C engagement and measure conversion performance across its 8 million-member ecosystem through effective in-store marketing.
Strategy
Synaxus serves as the in-store marketing team for D2C brands at BJ's, optimizing brand placement, product demonstrations, and leveraging shopper insights from its 8 million-member ecosystem to drive precision targeting and face-to-face engagement.
Results
Partnered D2C brands saw measurable conversion uplifts and increased sales. Through strategic in-store marketing and personalized member engagement, Synaxus-partnered D2C brands connect with over 8 million active members at the point of purchase.
"Our Media Edge and fulfillment optimization reduced time-to-purchase by 26% across participating brands."
Synaxus Retail Data Lab, FY2025
Impact Metrics
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